AUTHENTICATION LABEL: TYPES AND BENEFITS

Authentication means establishing certainty about a product's origin and identity. The integrity and trust of a brand is paramount to the existence of that brand. Therefore, brands authenticate their products to prevent forgery, counterfeiting and imitation. Authentication can be done on documents, packages, product labels e.t.c.

Authentication labels are used to protect consumers and products as well as give the product a mark of authentication because sometimes, counterfeit products are often sold to consumers as being authentic Consumer goods which can be sold as counterfeit include drugs, cosmetics, beverages, toiletries, automobile products, e.t.c

TYPES OF AUTHENTICATION LABELS

Authentication labels can be in different shapes/sizes. They include:

1. Quick Response (QR) Code
2. Authentication seals
3. Pin Codes
4. Radio-frequency identification
5. Tamper Evident seals and tapes 
6. Holograms
7. Encrypted Micro-particles   
8. Micro-printing
9. Serialized barcodes e.t.c                

 

BENEFITS OF AUTHENTICATION LABELS

1. It prevents forgery
2. It increases security
3. It protects consumers/clients from fake products
4. It keeps confidential data safe 

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